Top Cebek, Velatia, frases, ideas

© cebek.es

Ayer tuve la oportunidad de participar en un encuentro empresarial con el grupo Velatia. La jornada estuvo organizada por CEBEK dentro del ciclo de encuentros Top CEBEK. Nos permitió compartir las buenas prácticas a través de los hitos más destacables en la historia del grupo vasco, así como las relativas a su proceso de diversificación de negocios y la generación de oportunidades a través de la tecnología. Asimismo, pudimos visitar su novedoso Laboratorio de I+D+i.

De este tipo de actuaciones sales siempre con las pilas cargadas. Si no aprendes de los grandes… mal andas. Pensando cómo resumir lo que vimos, he creído conveniente escribir algunas de las frases que escuché. Sobre todo, porque hacerlo me permitirá volver de vez en cuando por este post y recordar estos aprendizajes:

  • Ideas fundamentales: Poner la oreja en el cliente y tener producto propio.
  • Para escuchar a los clientes, no basta con poner la oreja, hay también que entender lo que dicen.
  • También en el año 84 decían que las cosas nunca volverían a ser como antes, y mira…
  • No te lo creas demasiado cuando tienes un buen resultado. No seas demasiado pesimista en los momentos malos.
  • La venta de un producto empieza cuando el cliente te dice que no. Hasta ese momento, no has vendido nada, te han comprado.
  • Al cliente no hay que darle siempre lo que pide. Henry Ford ya decía que si lo hubiera hecho habría buscado caballos más rápidos. Pero acertó al fabricar un coche.
  • Que la inspiración te pille con el pincel en la mano.
  • De las crisis sale la oportunidad.
  • Puedes predecir qué va a pasar cuando las situaciones son cíclicas. Puedes saber que el sol va a salir mañana. En el resto de las ocasiones, puedes trabajar en base a tendencias. Pero hay que tener cuidado por no confundir tendencias y modas. Para ello, para detectar tendencias o moldear o cambiar ciclos, la clave está en trabajar en base a datos.

La Confederación empresarial de Bizkaia – Bizkaiko enpresarien konfederazioa (CEBEK) es la Organización empresarial del territorio constituida como entidad sin ánimo de lucro, de adhesión voluntaria e integrada por federaciones, asociaciones y empresas, cuya misión es la representación y defensa de los intereses de nuestras asociadas ante la sociedad y las instituciones públicas y privadas, que afectan o inciden en la actividad de quienes la componen, buscando siempre la mejora de la competitividad y sostenibilidad de las empresas.

Velatia es un grupo industrial y tecnológico de ámbito internacional que desarrolla su actividad en el entorno de las redes eléctricas, la electrónica y las redes de comunicación así como en sectores de consultoría, seguridad y aeronáutica donde se valora la seguridad, la eficacia y la fiabilidad.

Mi agradecimiento a ambas.

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Louis Vuitton Ends Fashion Month With a Trip to the Future

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This Norwegian Teen Is Fighting Her Government on Arctic Oil Drilling

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Bessie Simpson

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  1. Everything You Need To Know About Hydroquinone

    Everything You Need to Know About Hydroquinone

    Hydroquinone is a well-known skincare ingredient that has been used for decades to treat hyperpigmentation and dark spots on the skin. It’s a
    favorite among dermatologists and skincare enthusiasts alike due to its
    effectiveness in reducing melanin production, which helps fade unwanted pigmentation.

    How Hydroquinone Works

    Hydroquinone works by inhibiting an enzyme called tyrosinase, which is responsible for
    producing melanin—the pigment that gives skin its color.
    By blocking this enzyme, hydroquinone reduces the production of melanin in the affected areas, leading to a gradual lightening
    of dark spots and hyperpigmentation.

    How Many Times a Day Can You Use Hydroquinone?

    Hydroquinone is typically applied once daily, usually in the morning or evening.
    Applying it more than once per day may increase the risk of irritation or peeling, so it’s
    best to follow the instructions provided by your dermatologist or
    on the product label.

    What Results Can Someone See When Using Hydroquinone?

    When used consistently, hydroquinone can lead to visible lightening of dark spots and hyperpigmentation over time.
    It’s important to note that results may vary depending on the
    severity of the condition, the area being treated, and the adherence to
    the recommended usage routine.

    How Does Hydroquinone Target Dark Spots?

    Hydroquinone specifically targets areas with excess melanin, such as sunspots,
    age spots, and melasma. It works by interfering with tyrosinase activity in the skin cells, thereby preventing the overproduction of melanin that contributes to dark pigmentation.

    Best Uses for Hydroquinone

    Hydroquinone is most effective for treating:
    – Sunspots
    – Age spots
    – Melasma (dark patches on the face)
    – Lentigo (flat, grayish-brown spots)

    Its popularity among skincare professionals makes it a
    go-to ingredient for those seeking an effective solution to
    pigmentation issues.

    Can You Use Hydroquinone Every Day, Why or Why Not?

    Yes, you can use hydroquinone every day as part of your skincare
    routine. However, overuse can lead to side effects like redness, irritation, or peeling.
    It’s essential to apply it sparingly and only on the affected
    areas to avoid unnecessary irritation.

    What Can You Not Mix With Hydroquinone?

    Hydroquinone should not be used in combination with other treatments that contain ingredients like retinoids (e.g., retinoic acid),
    benzoyl peroxide, or certain alpha hydroxy acids (AHAs).
    Mixing these can cause irritation and may lead to less effective
    results.

    Why Would Someone Begin to Use Hydroquinone?

    People often start using hydroquinone because it’s an effective treatment for pigmentation issues.
    Whether it’s due to sun damage, aging, or melasma, hydroquinone provides
    a visible solution that many find rewarding.

    Efficacy of Hydroquinone

    Hydroquinone has been proven to be safe and effective when used as directed.
    Its ability to inhibit melanin production makes it a powerful tool in the fight against dark spots.
    Consistency is key for achieving the best results, though.

    What Other Drugs Interact With Hydroquinone?

    Hydroquinone’s metabolite, quinolectone, can interact with other medications such as warfarin (a blood thinner).
    If you’re taking warfarin or other clotting agents, consult your doctor before
    using hydroquinone to ensure there are no adverse effects.

    How Quickly Can Someone Expect to See Results From Using Hydroquinone?

    Results vary from person to person. Some notice a improvement in as few
    weeks, while others may take several months to see noticeable changes.
    Patience and consistency are crucial for achieving the best outcome.

    When Should You Stop Using Hydroquinone?

    You should discontinue hydroquinone when your pigmentation issue is under control or as directed by your dermatologist.
    Stopping abruptly without professional advice may lead to a recurrence of dark spots.

    Precautions for Using Hydroquinone

    – Avoid using hydroquinone on broken or irritated skin.
    – Do not apply it near the eyes, as it can cause discoloration.
    – Consult your doctor before using hydroquinone if you are
    pregnant or breastfeeding, have a history of liver disease,
    or are taking other medications.

    What Should You Know Before Using Hydroquinone?

    Before starting hydroquinone, conduct a patch test on a small area
    of skin to check for allergic reactions. Be aware that it can cause redness, peeling, or mild
    irritation in some individuals.

    How Long Is It Safe to Use Hydroquinone?

    Hydroquinone is generally safe when used as directed
    and for the recommended duration. However, long-term use should be discussed with your dermatologist to ensure it aligns with your skincare goals.

    What Health Conditions May Interact With Hydroquinone?

    – Pregnancy or breastfeeding
    – Liver disease
    – A history of keloid scarring

    Always consult a healthcare professional before using hydroquinone if you have any underlying
    health conditions.

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