La batalla por la atención

La batalla por la atención

En un escenario, donde las organizaciones cada vez generan más contenidos de valor y los usuarios están menos dispuestos a prestar atención, los esfuerzos deben repartirse tanto en la generación de contenidos útiles como en las acciones de promoción y PR. Es la batalla por conseguir atención del público. Y el vídeo es un buen arma para librar esa batalla.

La batalla por la atención
La batalla por la atención

El mundo digital aporta grandes beneficios a las organizaciones. Entre ellas, la posibilidad de dirigirse directamente a su público, sin necesidad de intermediarios.

Toda organización puede hoy en día identificar a su público objetivo, (cliente, proveedor, trabajador, accionista…), conocer sus anhelos y peticiones, y dar respuesta directa, en primera persona.

Pero, teniendo esto claro, debemos ser conscientes de que Internet ha provocado algo terrible. A nuestro público objetivo le llega cada día un camión cargado de información y contenido de valor: bueno y relevante. Y entre toda esa información tiene que elegir con cuál se queda, a cuál le dedica su precioso tiempo. Y además, cada vez decide más rápido lo que le vale y lo que no.

La irrupción de Internet ha provocado un aumento en el tiempo que dedicamos cada día a consumir contenidos. Es algo que ya había ocurrido cuando surgió la radio, y también cuando apareció la televisión. Nos gusta consumir contenidos, nos gusta estar atentos, saber lo que pasa, documentarnos; y también ver una película, un programa de talentos o un documental. Dedicamos más de once horas de media al día al consumo de contenidos, cuando antes de la llegada de la radio apenas dedicábamos 25 minutos.

Pero nuestro tiempo es finito, y así el reto para las empresas ya no pasa por hacer buen contenido. Hay que librar la batalla de la atención. Y ganar. Porque la gente no tiene toda la vida para seleccionar entre las toneladas de información que recibe. Y porque nosotros, generadores del mejor contenido del mundo, queremos que nuestro público nos lea. El 75% de los contenidos de una web corporativa no lo lee nunca nadie.

Quienes luchan esa batalla de la atención tienen un arma que cada vez funciona mejor: el vídeo.

La gente prefiere mirar vídeos a leer textos. El tiempo de atención que presta un usuario al contenido online está en 6 segundos y bajando (es el tiempo que pasa entre un parpadeo y el siguiente). Como hemos dicho, en un mundo lleno de contenidos, la pelea está en lograr la atención del público. Y el vídeo atrae como nadie.

Según Forbes, atraer la atención depende de aspectos psicológicos, y el vídeo incorpora cuatro aspectos fundamentales para captar la atención: caras, voces, lenguaje corporal y movimiento. El mundo es audiovisual.

Por poner en valor las ventajas del vídeo:

  1. El 58% de los profesionales del marketing confirman que a igual inversión, el vídeo online aporta mucho mejor engagement que la televisión.
  2. El vídeo nos ayuda con el posicionamiento SEO, porque YouTube es una plataforma de Google, porque los resultados con vídeo captan más clics, porque los vídeos son enlazados 12 veces más que el texto y los post con vídeo reciben tres veces más enlaces.
  3. Los usuarios retienen un 95% de lo que ven en vídeo, frente a sólo un 10% de lo que leen escrito.
  4. Un 60% de los usuarios miran el vídeo antes que leer el texto de una web.

Además, la tecnología juega a nuestro favor. Hoy en día nos podemos plantear sin rubor la generación de vídeos corporativos utilizando un iphone o un teléfono Samsung.

Además, cada día hay más opciones:

  1. Periscope… Compartir vídeo en directo.. Red social de moda y la que más crece.
  2. YouTube ha desplegado una utilidad que permite realizar vídeo en streaming de 360º. Esto se parece bastante a facilitar que alguien pueda estar estar físicamente presente en un evento que se desarrolla a más de mil kilómetros de las oficinas, ¿no? ¿Y cómo transmites lo que se ha dicho en ese evento, y lo que los asistentes sienten, a través de una infografía o un texto?
  3. Siguiendo con YouTube , tras confirmar algo obvio, que los anuncios previos a la emisión de cualquier vídeo molestaba y casi nadie atendía, ha anunciado una modalidad de anuncio de seis segundos. Es un nuevo formato de anuncios para móviles que trata de captar la atención de los consumidores que prefieren ver vídeos en sus teléfonos. Vídeos cortos, que también funcionan de maravilla en Facebook. El usuario, que recibe un trailer lleno de contenidos al día, cada vez está menos dispuesto a dedicarte su atención. Elcontenido Snack es una tendencia que consiste en ofrecer pequeñas píldoras de información que enganchan y dejan al público con ganas de saber más.

Por si quieres más:

Artículo publicado originalmente en Pulse, de Linkedin.
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Louis Vuitton Ends Fashion Month With a Trip to the Future

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This Norwegian Teen Is Fighting Her Government on Arctic Oil Drilling

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Bessie Simpson

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  1. As A Result Of you’re practically resting one leg half the time, you presumably can maintain the remainder interval between your sets to ninety seconds to two minutes.
    After a couple of warm-up units, carry out four sets of
    eight reps. Hold your rest intervals to round two minutes, and focus on correct kind going from a
    full stretch to a maximal contraction. A latest examine found that seated leg curls lead
    to larger muscle growth compared to leg curls.2 Nonetheless, the sartorius muscle grew
    better from mendacity leg curls. The two leg curls variants
    attach your hamstrings barely in one other way, so it might be greatest to include them both for optimal hamstring development.
    These are the supplements I believe can profit you probably the
    most. Some, like caffeine, are supported by scientific evidence and help your efficiency within the fitness center a bit.

    The movements that work your back and biceps are all pulling actions.
    This is the best setup in terms of constructing  mass as a end
    result of you are in a position to break down and concentrate on complimenting muscle groups multi function exercise.
    Even a modest amount of muscle gain combined with low physique fat ranges makes
    an enormous visible impact. For example, whereas 3-day splits may be very
    efficient, they typically go away you time to coach a muscle
    group or motion with 3-4 workout routines a week. This just isn’t essentially dangerous, nevertheless it means you may have less of a chance to
    be particular about your exercise selection. A superset means performing two exercises back-to-back without relaxation in between. The exercises can target the identical muscle
    group or completely different muscle teams.
    You can help your physique get well by getting a good night’s relaxation, doing some stretches, and eating enough protein. The barbell deadlift is another old school mass builder.
    Every mass monster throughout the history of bodybuilding, from Sergio Oliva to Dorian Yates,
    has used deadlifts as one of their mainstays to construct
    muscle.
    Prepare to maximize your power with our exclusive 13-week strength coaching program.
    Working a full physique cut up will enable you to utterly crush
    each single session. This is as a outcome of you ought to be
    coming off a rest day earlier than every single workout!
    Too often, trainees attempt to go to the health club and kill it every workout.
    Utilizing a full body exercise is a highly efficient
    method to train, but that’s not its solely profit.

    Here are the highest benefits of using a full body workout coaching program.
    When getting started with this program, find a weight that’s difficult but doable.
    For instance, when you look at the rep schemes, you’ll comply
    with a 5×5 for the squat.
    Simply do something to challenge your body in a model new manner every workout so that
    you simply give the physique a cause to adapt and develop stronger and larger.

    This method helps balance muscle building and restoration, ensuring that each muscle group
    receives centered consideration twice every week with enough rest in between classes.

    You may need heard that cardio will destroy your positive
    aspects or make you lose muscle. It doesn’t.30 As long as
    you don’t overdo it, common cardio may be part of the bodybuilding lifestyle, and even improve your fitness ranges and health.
    As a easy rule of thumb, eat zero.5–1.5 grams of fat per kilogram (around 0.2– zero.7 grams per pound) of body weight per day.
    That interval permits you to tailor your fat intake to your preferences without compromising your bodybuilding
    progress.
    They present too little of a quantity of amino acids to stimulate
    muscle protein synthesis successfully. For example, in a bicep
    curl, partial reps might contain only lifting the load
    halfway up and decreasing it again down rather than curling it
    all the greatest way up. Failure is the purpose at which you can not full
    one other repetition of a particular set with correct
    kind and method. Attempt doing a set of barbell curls with a
    weight which you estimate you are able to do 30 reps. Now curl that bar to failure.

    Even if you’re highly motivated and love being in the gym, training every single day can lead to burnout and
    grind your progress to a halt. The draw back of training a muscle group solely once weekly is that your coaching quality
    may suffer in direction of the tip of the workout.
    Coaching every muscle group frequently is usually thought-about
    one of the simplest ways to keep MPS elevated and stimulate muscle progress.

    But as is the case with variation, nothing is one of the best
    for endlessly. So, uh, in some unspecified time within the future, you know, should you actually love seated
    leg curls, you’re gonna try lying leg curls they usually’re gonna blow you
    outta the water just since you’re not used to them. High bar barbell squats, Smith machine
    squats, leg presses, hack squats, belt squats, and
    correctly accomplished leg extensions — I would say that actually sort
    of rounds out quad coaching. I would say doing all of your calf raises with a straight leg stretches the gastroc venous muscle and thus
    additionally makes it grow a lot, much more impressively than doing them with a
    bent leg. If you are thinking about studying tips on how to construct muscle,
    you want to learn this text.
    As An Alternative, contract your glutes, brace your abdominal wall
    to attain stability, and use a full range of motion from beneath your chin up to straight arms.
    Nevertheless, for hypertrophy training, you wish to perform the
    squat in a managed method, preserving tension in your
    muscles all through the set. If establishing a
    good mind-muscle connection means much less weight on the bar, don’t
    hesitate to decrease the load. Bear In Mind, your muscle tissue grow if you relaxation them during the 24–48 hours
    following your training session, not while you’re actually lifting.
    As you gain coaching experience, taking two to a few minutes to recover between units lets you lift heavier and do more
    reps for probably slightly better positive aspects over time.

    Quite, I’m going to give you 5 bodybuilding training splits.
    And at the end of this submit, I’ll present you
    the way you to alternate all of those training splits to vary up your routine.
    Use a training log to track weights, sets, and reps. Adjust primarily based on performance.
    Even although you don’t improve the burden on each set, the cumulative effect of your
    reps will make every set progressively tougher.
    However, it is vital that you are strict on each your rest time
    and your train type for each single one of those 36 reps. On your first three sets,
    you do 8-10 reps, going as heavy as you probably can with correct
    type.
    With a strong 3 day break up and correct nutrition you
    can expect to make some pretty respectable gains. And lighter weights are simpler to handle and pose less threat of damage.
    Perform one set per muscle group, resting one minute before hitting the subsequent.

    After one upper-body circuit, relaxation up, and do it three
    to 4 occasions. By alternating muscle groups, you recover sufficient between sets to deplete them completely.
    If you do straight sets of an exercise, you’ll fatigue
    for different reasons. Focus on compound workout routines corresponding to squats, barbell rows, and bench presses, which work multiple muscle groups simultaneously and are extremely efficient for building and maintaining
    muscle mass.
    This perennial mass developer is a catalyst for including muscle mass all over your physique.
    It will stimulate the release of key anabolic hormones like testosterone and human development
    hormone in the 24 hours after your exercise. This units up the
    muscle-building environment that you want to rebuild and repair
    the muscle fibers which are damaged (in a great way) by your training.

    If you would possibly be currently untrained, sure,
    running a bodybuilding program will enhance your general strength.
    If you measure energy based on one rep max or weight lifted within the three to five rep range, then no, a
    bodybuilding program won’t probably improve your energy.
    It is a myth that you simply need a couple of exercise per «physique half»
    to construct a well balanced muscular, athletic physique if you’re training heavy with enough depth.
    To be clear, training for four or 5 days per week continues to be extraordinarily effective because it allows you to get in additional work volume.
    Nonetheless, fatigue management turns into a bit extra necessary as it’s easier to burn out,
    particularly for novices. I love full body workouts as a outcome of every exercise counts, resulting
    in a training program where each single exercise is of utmost importance.
    If you plan on training greater than three days per week, choose a different exercise break up.
    There are plenty of excellent 4-day,  5-day, 6
    day (and even 7 day) splits; they’re just not full body.

    Make certain you have at least 6 months price of solid training
    expertise earlier than you strive a excessive frequency cut up like this.

    It’s all about thick, vascular muscle mass and bar-bending, brute-force strength.
    This type of exercise will allow your body to recuperate and you might discover
    that you’re stronger when you start again on your normal routine.

    Adding variability to your workouts prevents your body from getting accustomed to them.
    Thus, preventing you from hitting a plateau and boosting muscle acquire.
    Adverse units require either a spotter or assisted tools.

    Make sure you’re putting in the identical effort, and resist the urge to do a little extra this week because you suppose you have
    to. Your muscles have numerous strategies of determining
    how a lot load they are beneath. When they’re underneath a high load this causes
    them to sign that they may need extra repair, and ultimately the fibers will develop
    larger and thicken. Nevertheless, if you cannot stay with out ab coaching, I advocate you do hanging
    variations, like hanging leg raises, to decompress your backbone from all
    the loading. By this point, you want to have the flexibility to
    comfortably swing a pair of kettlebells.
    Doing so improves glycogen storage in the muscular tissues and prevents abdomen points.

    Eight to 12 reps per set maximize the glycogen utilization during your depletion circuits.
    If you’re an enormous man, go for ~70 grams; if
    you’re a lightweight, restrict your carbs to ~40 grams.
    I will seem like a bigger, extra muscular version of myself, but it is not going to be enough
    to be a high-level bodybuilder.
    With the caveat that it’s usually in research which are fairly modest volumes — so
    somewhere eight to 10 sets per muscle or less per week.
    These are the most effective bodybuilding dietary supplements for supporting muscle growth, enhancing efficiency, enhancing fats loss, and aiding restoration.
    Whey protein, creatine, and caffeine are in style dietary supplements for bodybuilders and can help to help muscle progress,
    efficiency, and recovery. A good rule of thumb is to
    eat zero.5–1.5 grams of fats per kilogram
    (around 0.2–0.7 grams per pound) of body weight per day.

    Following your top set, you’ll scale back the load
    by about 10 to fifteen percent and do two more sets of eight to 12 reps.
    Our final exercise on this mega muscle constructing workout is the one
    arm dumbbell row. Of all of the variations of the row, this one does the simplest job of hitting your
    latissimus dorsi and your rear delts. To get the most effective bang in your buck from
    this train, do not pull the dumbbell straight up as if you’re beginning a lawnmower.
    Quite, pull it throughout your physique and up while resting your non-working hand on an incline bench in entrance
    of you. Don’t do the exercise with one knee on a bench as this will limit your capacity
    to get that cross pulling movement that really brings the lats into play.
    While it’s true that your muscle tissue need variation in their coaching, you also want to offer
    them continuity.
    A beginner doesn’t need a large number of units to stimulate muscle growth.

    Full-body training offers several benefits for the newbie.

    As An Alternative of utterly destroying a muscle group with a dozen or extra sets, which might require many days to get well from, you prepare each muscle a little
    every workout, but you do it more usually.
    Hold pressure in your leg muscle tissue by contracting them if you straighten your
    legs and decrease the burden beneath complete management.
    Maintain your arms tucked to your sides and the movement
    to the elbow joint. Strive to squeeze your triceps as you extend your arms and feel it working.
    Prioritize type over using as heavy a weight as possible.

    Welcome to Mass Influence, the ultimate coaching program
    for individuals who need to accelerate muscle progress while specializing in probably the most visually impactful muscle groups.

    This isn’t just another hypertrophy plan—it’s a roadmap to building
    an upper body so highly effective it might double as body
    armor. With a targeted approach and superior coaching methods,
    Mass Influence ensures you’ll maximize every second within the
    gym. An effective way to structure your bodybuilding exercise is to begin out with compound
    workout routines, taking a longer rest interval between units to perform
    your finest. Then, towards the tip of the session, perform your isolation workout routines and
    shorten your relaxation intervals for an excellent finishing pump.

    Coaching 2–3 days per week using a full-body coaching break up is ideal for beginners.
    There’s no single train that’s going to stimulate muscle progress in your whole physique.

    Now, though this sounds like a foul idea, in every workout, you’re solely
    doing a few units per muscle. Some imagine these exercises now turn out to be
    a waste of time and could be better off moved to another workout day when your muscle has recovered.
    And at the finish, I’ll add a bonus issue, time effectivity, to
    see which workout cut up will get you the most positive
    aspects within the least time. Maintaining a exercise log of how much you
    raise is the best way to trace your progress over time.
    It removes the guesswork and permits you to focus in your coaching as a substitute of trying to remember what you
    probably did the final exercise. They considerably influence your ability
    to build muscle and recuperate from training. Generally things get
    in the finest way, and more than likely, it will happen once
    more.
    Jump off the bed the following day with pleasure, knowing that you’re going
    to smash your workout. As you head out the door, your psychological depth level ought to be at
    about 7 out of 10. Driving to the gym, see your self
    successfully completing your max lifts once more, and dial
    it up to a 9.
    We now have around 5 research (1, 2, three, four, 5) looking at partial vary of
    motion at decrease muscle lengths or lengthened partials versus four vary of movement.

    Solely when you possibly can comfortably do 12 reps must you think about including a small
    amount of weight, persevering with the process. Nonetheless, if you’re
    following a correct diet you should be capable of get stronger week after week.

    However virtually speaking, when you go too heavy then you’ll likely must
    do more sets and it might come with somewhat bit more joint put on and tear.
    I suppose a very primary one, which is an efficient start line, is a higher lower
    cut up. This Is what he needed to say concerning the
    number of sets needed to optimize hypertrophy. Now
    as for what particular exercises to do for each muscle, here’s Dr.
    Mike’s recommendations.

    my blog; pros and cons of taking steroids (https://www.tobeop.Com/enclomiphene)

  2. Liver damage can even become a long-term antagonistic impact after sustained HGH use.
    Medical bodies usually list enlargement of the heart as a
    possible side impact and one that can definitely turn out to be a long-term downside.
    Taking HGH for performance purposes could improve
    the chance of sort 2 diabetes and heart illness.
    Each conditions can turn into lifelong problems that could shorten your lifespan. Little is known concerning the extent of possible
    long-term unwanted effects that might be attributable to prolonged HGH use.
    However, there are areas of concern which are highly likely to
    trigger points for you when you intend to use very high doses of HGH.
    The potential for cancerous tumor progress is a real risk
    if somebody uses HGH at excessive doses and over a protracted interval.

    Girls ought to always be keen to monitor their bodies for any
    bad effects and regulate dosing accordingly. Ladies aiming to bulk with Anavar can effectively construct lean muscle mass with a every day dosage of
    mg over a 6-8 week cycle. Pairing this regimen with a nutrient-rich food regimen in a surplus and incorporating
    strength-building workout routines into your routine will optimize bulking outcomes.
    Anavar provides women a unique alternative to build muscle,
    burn fats, and enhance athletic performance, however it’s
    a choice that requires careful consideration. Whereas the
    advantages can be significant, improper use can result in unwanted dangers.

    As at all times, it is crucial to know the risks and benefits involved and
    to cycle responsibly, permitting the physique time to rest and rejuvenate between cycles.
    For primo bodybuilding, people ought to bear in mind that this steroid doesn’t
    assure an in a single day transformation. These people who find themselves critical about their body sculpting commitments recognize
    the subtle, gradual affect of Primo that
    contributes to more strategic, well-defined muscle
    development. In contrast, when used in larger doses, it could help achieve higher muscle mass.

    Always understand that although Primo is a milder steroid, it should still be used responsibly to avoid potential unwanted
    aspect effects. Common exercise and balanced nutrition are
    crucial with any steroid, together with Primo, to perform the desired outcomes and preserve total wellness.
    Like other anabolic steroids, Oxandrolone can suppress natural testosterone production throughout a cycle.

    Nonetheless, trenbolone produces harsh unwanted aspect effects and thus is usually
    prevented by beginners. We typically report testosterone suppression being severe, in addition to LDL cholesterol levels rising notably.
    Dianabol is a steroid that may add as a lot as
    50 pounds of mass to users when cycled a number of occasions and stacked with
    different bulking steroids. Weight scales may not fluctuate much because of simultaneous fat-burning and
    mass-building results from Anavar. Nevertheless, a woman’s physique composition will considerably enhance,
    with a leaner, fuller, and more defined appearance. Females love Anavar, I
    saw a woman transform her physique off 10 mg/day of Anavar for 6 weeks.

    Anavar is an anabolic steroid that can cause numerous unwanted effects, including liver
    injury, high blood pressure, and changes in levels of cholesterol.
    It can be addictive, leading to the potential for abuse and dependence.
    When it comes to cycling Anavar and Clenbuterol, it’s important
    to start with a low dose and gradually improve it over time.

    Right Now, this translates to approximately 1.three million US adults, although the true figure could additionally be larger than this, as many
    aren’t snug admitting to taking illegal medication. In 1989, researchers discovered that 54% of
    aggressive male bodybuilders in Kansas and Missouri were taking steroids
    on an everyday basis, with 10% of the female bodybuilders additionally admitting
    to such. Nonetheless, during the last 30 years, there’s been a surge in steroid use amongst non-competitive bodybuilders, who take them purely for cosmetic reasons.
    Scientists now perceive that the permanent or long-term effects of steroids may be attributed to an increase in myonuclei.
    Thus, by way of the precept of muscle memory, the body is able to recover the steroid-induced muscle dimension and restore it in the
    future (5). One momentary downside of estrogenic steroids (testosterone, Dianabol, and Anadrol) is that they’ll cause water retention. It is
    often stacked with testosterone or Deca Durabolin for enhanced gains with out additional compromising liver operate.

    As we all know steroids like Anavar improve performance, and might take your physique to the subsequent level nevertheless it wont accomplish that alone.
    You nonetheless need train correctly, eat right and you additionally have to cycle
    on and off steroids appropriately and do some critical monitoring alongside the way.
    However, opposite to anavar, wild yam root HAS proven to extend HDL levels of
    cholesterol and improve cardiovascular well being.
    In phrases of pure weight loss, you’re in all probability looking at shedding around 12lbs in a 4 week cycle.

    Understanding these comparisons might help you make more informed
    choices about which steroid can effectively achieve your
    health goals. For superior customers, a 12-week Anavar cycle can lead to important muscle growth, enhanced energy, and a leaner physique.
    This size should only be tried with breaks or underneath skilled supervision. Anavar is
    usually considered top-of-the-line steroids for women because of its ability to burn fat while maintaining muscle.
    Different steroids, like Winstrol, may additionally be efficient
    however could carry a better danger of side effects.
    Finally, the most effective steroid for you’ll depend on your objectives
    and tolerance.
    For greatest outcomes, purpose for 4-5 days
    of power training per week and embody some cardio to help fats loss.
    Girls who use Anavar typically report enhanced power, higher workout
    efficiency, and a noticeable boost in vitality.
    These advantages make Anavar a preferred choice for girls
    trying to take their fitness to the subsequent degree, whether or not
    they’re making ready for a competition or simply trying to
    remain in peak shape. But keep in mind, this doesn’t make Anavar a magic answer or an different to exhausting
    work, perseverance, and a healthy life-style.
    It’s crucial to remember that weight coaching, a balanced dietary intake, and plenty of recovery time type the backbone of any profitable
    bodybuilding endeavor. Anavar is merely a supplement—something to boost the progress made by your personal sweat and dedication. Given its powerful anabolic
    nature, even minor changes can result in noticeable adjustments in outcomes and potential unwanted facet effects.

    Nolvadex PCT is taken into account a great PCT selection for
    extra mild steroid cycles. It helps restore your natural hormone exercise and comes with minimal threat of
    unwanted side effects. It is strongly really helpful that exogenous testosterone be utilized by males on this
    cycle to fight the effects of suppression.
    Nonetheless, the success with Primo doesn’t solely rely on the
    steroid itself. It’s a group effort, from a well-adjusted diet and sturdy exercise routine,
    to rest and recovery, prudent dosage, and thoughtful cycle planning,
    all of these have a component to play. Adjusting the dosage to one’s
    unique needs may require a number of tries, and it’s essential to stay optimistic, patient, and aware
    during the course of. The potential presence of other supplements within the
    cycle can even affect the effective dosage.
    Combining Primo with appropriate companions throughout cutting cycles,
    corresponding to Anavar or Trenbolone, can enhance the
    general end result, taking physique definition to the
    subsequent stage. A Primo and test cycle could be described as a dynamic duo
    in the realm of bodybuilding, with both dietary supplements contributing uniquely to
    muscle development. The combination of those two substances has been favored by many seasoned bodybuilders who goal
    to maximize their muscle growth and endurance.

    References:

    Real Steroid Websites (ultrabetforum.Net)

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