Recibo el anuario 2015 de Estrategia Empresarial y veo un anuncio de Ibermática en la contraportada: Algunos cambios requieren tiempo, la transformación digital no, asegura.
Y vuelvo a oír hablar de la transformación digital. A una empresa de desarrollo. Antes lo he oído mil veces. A empresas de comunicación digital (comoCoonic), a empresas de innovación, desarrolladores del Internet de las cosas…
Las nuevas start up saben que el futuro es digital. Tienen asumido que en este planeta, todo lo que se pueda digitalizar, se va a digitalizar. Procesos, acciones, todo. A las empresas pre-internet, les cuesta.
¿Quién debe liderar ese proceso?
Recuerdo que hace ya muchos años escuchaba cómo una persona me explicaba que múltiples sectores industriales se estaban pegando por liderar el proceso de evolución del desarrollo del coche eléctrico. Las firmas de automóviles decían que les tocaba a ellos. Las fábricas de baterías lo mismo. Y las eléctricas, las petroleras… Todas tenían sus argumentos de peso para auto proclamarse líderes en el desarrollo del coche eléctrico.
Con la transformación digital de las empresas ocurre lo mismo. ¿Quién debe liderar la transformación digital? Yo creo que la empresa que se va a transformar. La propia industria, en sus necesidades de mejora de procesos productivos y eficiencia.
Conozco de primera mano decenas de empresas que han logrado una gran diversificación del negocio conectando sus productos a Internet. Y no hablo de Google, al que Banco Santander y BBVA ya consideran su principal competidor. Conectar la cerradura de casa a Internet tiene sus ventajas: abres con el móvil y te quitas de encima el engorro de las llaves. Conectar máquinas de vending, las básculas, los coches, llaveros, portafotos, taxis, hoteles, museos, juguetes, centrales eléctricas…
Pero creo que a la industria pre-internet el salto al digital le abruma, le asusta y no encuentra el momento de dar el salto. Le han cambiado el terreno de juego y lo todo lo que antes era certeza ahora es otra cosa. Ya no lo termina de entender bien. Le siembra incertidumbre. Y recela.
Nadie lo duda. La transformación digital tiene muchos inconvenientes, pero también infinitas ventajas. Ya hemos hablado de las posibilidades de diversificación, pero además:
- Reduce costes en el proceso de venta.
- Reduce gastos generales de operación.
- Hace más fácil hacer negocios.
- Aumenta los ratios de conversión.
- Incrementa la lealtad del consumidor, porque tenemos estadísticas y datos para medir su grado de satisfacción.
- Facilita la atracción de talento y su retención.
- Permite detector las demandas de los clientes y, por lo tanto, aumenta la capacidad de darles respuesta.
Dircom organizó un programa de transformación digital que demostró varias cosas. La primera, que existe un gran interés, porque completó aforo en los primeros días de convocatoria. La segunda, que la agenda de transformación digital requiere visión, profunda comprensión de la tecnología, el conocimiento del negocio y el liderazgo. Aquí está el talón de Aquiles, en el liderazgo.
La empresa que tiene un líder que lo ve claro, que sabe que hay que ir, hacia dónde y con qué compañeros de viaje, avanza y gana.
Por cierto… socios de Dircom Norte, profesionales de la comunicación, gerentes de empresas pre-internet: es muy probable que traigamos el taller Dircom aquí. Sólo si detectamos interés. Son tres días, siete módulos:
- Transformación digital: Contexto: la transformación digital va más allá y debe ser entendida como un proceso de gestión que orienta la estrategia, la cultura, los procesos y las capacidades de una organización para canalizar la disrupción y los nuevos modelos de creación de valor basados en la colaboración abierta entre comunidades.
- Empresa digital: la transformación digital obliga a las compañías a evolucionar su cultura, integrando nuevos procesos y modelos organizativos que fomenten el emprendimiento y aseguren ventajas competitivas.
- Marcas digitales: desarrollar la identidad y el modelo de relación de las marcas en el entorno digital supone crear espacios de interacción, diálogo y escucha con los distintos públicos de interés.
- Gestión de los públicos de interés 2.0: la revolución digital supone un gran impacto en el ámbito de la gestión de la reputación online y las relaciones con los distintos grupos de interés.
- Medios digitales: el reto de la generación de contenido de marca, integrando canales, enfoques y medios distintos constituye un escenario cambiante que exige una estrategia customizada en función del objetivo perseguido.
- Data Science & Monitorización: el ecosistema digital permite estructurar y analizar datos que facilitan la toma de decisiones informadas. El ámbito de aplicación va desde la comprensión de la relación del cliente con la marca en el customer journey, a la escucha y monitorización de entornos digitales.
- Customer Journey: escuchar, entender y actuar sobre las motivaciones del consumidor, garantizando una imagen de marca homogénea y consistente en los distintos canales e interacciones, contribuye a la generación de experiencias diferenciales a través de un storytelling único.
¿Os gustaría? Igual encontramos líderes ocultos entre responsables de empresas pre-internet 🙂
Artículo publicado originalmente en Pulse, de Linkedin
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This train engages the chest, shoulders, arms, and core and also improves coordination, endurance, and
agility. This number of push-ups has existed for centuries amongst Indian martial artists.
A Spider-Man push-up is an advanced
variation of the traditional push-up train that targets the core, shoulders, and
back muscles. Incline push-ups are one of the greatest
lower chest bodyweight workout routines that you can do
at home. Pushups are a fantastic multi-functional train because they
work the complete higher body and back. This chest press machine provides excessive chest activation, which is right for
building energy and mass.
For instance, you possibly can practice punching with extra resistance
by using cables. Heck, you presumably can even undergo the total physique movement
of throwing an excellent punch. The weight continues to be getting pulled vertically towards
gravity, but because it’s all hooked up to a cable that runs over pulleys …
For newbies or individuals with certain limitations, there are
variations and modifications obtainable to swimsuit completely
different health levels. Adjusting the burden resistance, starting with lighter weights, or even performing the motion seated may help in easing
into this exercise. Remember, it’s more important to execute the
single-arm cable press accurately with lighter weights than to risk damage by
lifting too heavy too soon. As you progress
with your chest cable exercises, you possibly can progressively improve the resistance for continuous muscle progress and energy growth.
You know, a strong and outlined chest isn’t just about looks—it’s vital for enhancing overall higher physique energy and performance.
Incorporating cable chest workouts into your workout routine might help you obtain a chiseled higher physique and maximize chest positive aspects.
We defined why the bodyweight push-up just isn’t necessarily a nasty chest train for everybody.
We can’t say the identical concerning the dumbbell pullover,
which rated the lowest (by a large margin) of any «chest exercise» tested.
It was regularly included in chest routines many years in the past due to the misguided
perception it expands the rib cage. The dumbbell pullover works
primarily the lats and the serratus and, to a secondary degree, the lengthy heads
of the triceps. If you do it at the finish
of your chest routine or superset a press with it, you’ll undoubtedly feel your chest
stretching, however, as EMG studies prove, it’s not a chest
train.
Wide grip rows can make your again thicker as a end result
of the majority of the work is finished by the muscle
tissue in the higher back. The key right here is to not put too much stress on the shoulders,
instead give attention to using your again muscle tissue to pull the burden in course of you.
Do Not use momentum to lift the burden; instead, focus on managed movement and full
vary of motion to maximise muscle activation and prevent pressure.
Cable iron crosses work the chest muscles, significantly the internal parts, stimulating
muscle progress and enhancing general chest improvement.
This alignment promotes efficient pressure distribution throughout muscle
groups, enhancing efficiency with out overburdening any single area.
These workout routines may help to strengthen and sculpt your pectoral muscular tissues effectively.
Great for hypertrophy rep ranges of 6-20, the cable machines
let you squeeze out that last rep or two that’s wanted to stimulate muscle progress.
The straight arm lat pulldown exercise offers a deep stretch within the
lats and shoulders, which is why it makes the list of best cable again exercises.
It not only works your back and shoulders but also engages
your chest and the lengthy head of the triceps.
This excessive row variation offers a wider vary of movement due to utilizing the rope attachment.
The kneeling cable high row additionally works the higher again muscles form
a unique angle with can help help the expansion of a
wider back.
It permits you to practice one side of your physique at a time and is great for anyone who only has a single tower.
The cable chest workout routines may be carried out firstly or finish of your exercise, relying in your targets.
It’s a good idea to add a variety of exercises to your chest
exercise routine to focus on the muscle from different angles
and provide general muscle growth. A mendacity cable
chest press permits a user to carry out a flat bench press without having a spotter.
Using single-arm workouts on the cable machine is an excellent
method to interact all sides independently, helping to improve symmetry and tackle any
weaknesses in the chest muscles.
The weights should never come to a relaxation till you’re done, which means they are all the time beneath rigidity.
With cables, you might also deliver your arms
to get her when pressing for a larger pec contraction. While I wouldn’t say that
cables are higher than free weights in each scenario, they are positively on par in many ways.
While this wouldn’t essentially be my first recommendation, it’s helpful to know if,
for some reason, the only tools you have access to is a cable machine.
The fixed tension supplied by this train encourages muscle activation and development in the focused areas, making it an efficient addition to any chest workout routine.
Transitioning from the single-arm crossover, the cable mendacity fly is an effective train for focusing on the chest
muscles. Lie on a flat bench together with your ft firmly planted
on the bottom and grasp the handles of two low pulleys at arm’s length
in entrance of you. The cable standing impartial grip fly is an effective train that targets the
chest muscular tissues, notably the internal and decrease parts.
This motion entails standing upright with a neutral grip on the cables while bringing the
handles together in front of your body. In Contrast To free
weights, cables present consistent resistance, creating pressure
that lasts from start to finish.
I’ll also clarify why cables are so efficient for triceps training and provide
some private trainer ideas for working the triceps. Here Is an superior delt exercise featuring cable shoulder exercises, which could be accomplished solely utilizing the cable
machine. In this exercise, the angle of the cable overhead press leads to the force pulling down behind you, which helps recruit muscle fibers that other shoulder presses aren’t capable of.
Performing shoulder workouts on a cable machine can highlight any weaknesses or
shortcomings you might have on one facet versus the other.
We generally recommend free weights for the massive compound
lifts to get the most important bang in your buck, but when it comes
to isolation workouts, the cable machine is an ideal choice.
The horizontal cable crossover is useful to workouts to enhance shoulder mobility and power
whereas encouraging lean muscle mass growth. Yes,
cable chest workout routines could be carried out at
house in case you have a cable machine or resistance bands.
If you need to give attention to chest coaching, consider doing cable chest exercises
initially of your exercise. Research exhibits that performing an incline
cable fly with a 30 and 45 diploma bench angle is the best
for the upper chest. Differ the position of the
bench to hit totally different angles of the upper
chest. Unlike the bench press, the standing cable chest press requires
substantial core work to keep stability and stability.
Strengthening the lower chest muscular tissues is important for reaching complete higher body power and aesthetics.
Offers you the choice of variations such because the standing cable chest press and the seated
cable chest press. Besides maintaining things interesting, switching between these variations may help you discover the one
for you that maximizes muscle engagement. This finest cable chest exercise
and workout plan is very recommended for anyone excited about building physique power and gaining muscle.
During dumbbell incline bench presses, the resistance is immediately downward, and your triceps brachii take over
a lot of the force out of your chest at the prime of the press.
The impartial grip position of this train not solely
offers a diverse exercise in your chest but also contributes to overall power and efficiency.
Incorporating Cable Neutral grip Chest Press into your
routine can help sculpt a well-rounded and defined chest whereas
promoting optimal muscle activation and functionality.
Select between a 4 or 5 day training cut up and acquire 2-12 pounds of muscle over 90 days…
The similar general type applies, but your arms will be straight somewhat
than a slight bend in your elbow. The rear delts are one of the stubborn muscle groups; they are also a
lagging muscle for many lifters.
Constructing a broad set of delts lets everybody know you’re a serious lifter but in addition significantly enhances your physique.
We firmly imagine that the barbell is critical for anybody
really wanting to construct up their shoulders. And
concerning type, you definitely wish to come right down to your chest for a full
vary of movement. As I mentioned earlier, this is more practical
for hypertrophy than shorter ranges of motion. Over time, with inadequate volume in different planes
of movement (incline or decline for example), this could result in an «imbalanced chest».
Thus, in relation to growing a beautiful chest, symmetry becomes extra essential than sheer size.
That Means it’s important that you goal and train every portion of your chest appropriately.
This train makes a fantastic finisher to maximise your pump on the finish of a
session. You can prepare one aspect at a time, and it’s a helpful train for superior lifters looking to push
themselves and get a severe pump. Maintain this for a second and squeeze your chest before returning to beginning place.
Set the pulley to shoulder stage and stand about 2
feet in entrance of it, with the cable pulley machine to
the side of you. This exercise may help with correcting muscular imbalances by individually focusing on each side of your chest.
Let’s break down some essential tips for you to know to
hit the ground working by reaping the advantages of
cable shoulder workout routines. You’ll additionally discover that I’m specializing in the person heads of the deltoids.
We’re starting with the front, then going to
the medial delt with a lateral increase motion and then finishing sturdy with the rear delt muscular tissues.
Keep in mind that you’ll only need the essential attachments for shoulder exercises
corresponding to an adjustable pulley, cable handles,
and a rope deal with.
Keep In Mind to carry out quite a lot of back workouts with the
cables in conjunction with different attachments and from a quantity of angles.
Stroll into any fitness center and you will note both the biggest guys and women utilizing the cable machine for again workout routines in addition to newcomers who
aren’t so acquainted with the world of weightlifting.
To put it merely, cable machines are nice for hypertrophy allowing you to build muscle
safely and effectively. Utilizing a cable machine for
again workouts can provide you some superb features in constructing a stronger, thicker, and wider again. Performing back exercises with cable machines can also assist to spice up your
different bigger compound lifts such as deadlifts or the overhead press.
There are several key differences between chest pressing
exercises performed on a cable machine versus with free weights.
The twisting dumbbell press enhances chest activation by incorporating an inside rotation part.
The benefit of bench urgent with cables is that one gets a greater range of motion and higher
muscle engagement all through the whole vary of motion. Twisting chest workouts
activate further muscle fibres, enhance vary of motion, and enhance muscle symmetry.
This article explores three twisting chest workouts that may contribute to a extra full physique, backed by
scientific evidence. Dumbbell flys let you fully stretch out your chest while underneath load, with one of many largest ranges of motion of any chest train.
It’s just like a Dumbbell Fly, however using the cable set to a excessive position to
offer you a more concentrated give consideration to the lower
chest because of the downward and inward push. Did you
understand you are in a position to do a full chest exercise concentrating on all the
muscular tissues that make up your pectoral muscle group,
utilizing one single machine? You can, and the machine that makes this
possible is the cable machine. This blog post will focus on one of the best chest workouts with cables to include into
your coaching routine.
Inner chest workout routines contribute to the event of muscle definition and
toning in the central portion of the chest, which creates a more
sculpted and chiseled look. Push-ups are a bodyweight exercise that primarily targets the chest muscular tissues, shoulders,
and triceps, while additionally engaging the
core muscular tissues. Push-ups are an efficient train for building
upper body energy as a end result of they have interaction multiple muscle teams which
promotes higher physique energy growth. Push-ups are versatile and may be accomplished anyplace with out the necessity for any equipment, making them
a handy train for building energy and sustaining health.
He has been a contributor for a quantity of well being and fitness publications, together with WealthyGorilla.com,
MuscleAndBrawn.com. All you have to do is pull and plug a pin into the suitable weight stack for
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Concentrate on squeezing your back muscle tissue on the backside of the movement.
This train is ideal for a deep stretch of the shoulders and lats which
can expose any lack in range of movement. The cable pullover might help to extend the back, chest and serratus anterior
strength and measurement. One of the commonest cable again workouts, the lat pulldown is a fantastic exercise to add
strength and build muscle mass to your lats.
The cable machine presents an incredibly effective approach to train the shoulders.
Before we get started, it’s necessary that you just set up a stable
mind-muscle connection along with your chest. Otherwise,
you’ll be working secondary muscles and your chest won’t grow as a lot as
it might. Researchers confirmed that verbal cues helped
increase chest activation by 22% during bench press in skilled athletes, compared to when no cues have been used.
The band fly is a great band exercise that helps isolate the chest muscular tissues.
The incline cable bench press is a variation of
the standard bench press that focuses on the upper chest and entrance deltoid
muscular tissues. To perform this exercise, you’ll need to set up a bench at a degree angle
in entrance of the cable machine, with the cables angled behind you.
The seated single arm cable press is an isolation train that entails utilizing a cable
machine to carry out chest presses with one arm at a time.
This exercise permits you to give attention to one pectoral muscle at a
time and could be performed using medium weights to
maintain unilateral tension. The standing cable chest press is effective for
any skill stage, including an intermediate cable
chest workout.
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