Olvídate de sumar seguidores… es tiempo de pensar en el compromiso (engagement)

contenidos
Marketing de contenidos

El compromiso claro y consciente con tus diferentes públicos permitirá que, gracias al marketing de contenidos, puedas alcanzar también su compromiso (engagement).

¿Qué es el engagement? Si vamos al diccionario de inglés, vemos que «engagement» se traduce como «compromiso«.

Si vamos al blog de 40defiebre, leemos que el engagement «es la capacidad de un producto (una marca, un blog, una aplicación) de crear relaciones sólidas y duraderas con sus usuarios generando ese compromiso que se establece entre la marca y los consumidores«.

Y sabemos que el compromiso de una marca con sus públicos es algo que atañe a todos los aspectos de la compañía (todo comunica). Pero hace años que comprobamos que «las empresas apuestan por el marketing de contenidos para fomentar el engagement«.

En el post anterior, señalé que cualquier estrategia de contenidos bien definida, planificada y ejecutada, aporta a la marca «autoridad, relevancia y la confianza del público».

En este, me gustaría explicar que cualquier posibilidad de conseguir todo esto pasa por la capacidad de generar empatía con quien accede a tus contenidos. Conocerle, saber qué quiere, tratar de resultarle útil, dar repuesta a sus preguntas, provocar sentimientos que le hagan pensar, y que le estimulen para que comparta tus post, te regale un like, inicie una conversación a través de las redes sociales o la página de comentarios…

Y todo esto, puede surgir de manera esporádica, pero mejor si en cada paso que das, piensas en cómo lo que tú haces va a ser recibido por la otra parte. Si te comprometes, hazlo de forma consciente, desde el minuto uno. Comprométete, responde, y poco a poco te ganarás también su compromiso.

Buscar la notoriedad a través del marketing de contenidos

Hace quince años, la pelea por destacar en Internet pasaba por estar presente y ser constante. Hacer las cosas bien, ser coherente, no mentir, no tratar de hacer trampas a Google.

Generar contenidos con fluidez, constancia y coherencia y poco más daba grandes resultados. Hoy no. Hoy todas las grades corporaciones generan buenos contenidos. Y cuanto más grandes son las corporaciones, más contenidos y mejores. Tienen mayores presupuestos, se las reconoce sin pestañear como voces con autoridad, y con eso es difícil competir (pero se puede).

[tweetshare tweet=»Prefiero un follower comprometido con mis contenidos, que 1.000 ‘sordos y mudos’. #engagement»]

Pero también las pequeñas empresas hacen ya mucho contenido. PYMES, pequeño comercio, profesionales autónomos, amas de casa, los niños que retratan el mundo con sus fotos de Instagram….

Y además nos hemos acostumbrado a escuchar y opinar. Leer y responder. Ya no nos vale con recibir el mensaje. Queremos hablar, discutir.

El poder de una buena estrategia de contenidos pasa hoy en día por generar un contenido fantástico que conecta, compromete y lleva al público a tomarlo como propio, interiorizarlo y desear moverlo y compartirlo en redes sociales.

El famoso engagement. ¿Qué prefieres, 60 seguidores de Twitter pasivos o tres activos? ¿Cien suscriptores en tu blog que apenas te prestan atención, o diez que le leen con atención, comentan, valoran, comparten, discuten? ¿Qué te llena más como profesional? ¿Que te medio lean cincuenta personas, o una conversación con cinco de ellos?

Hoy, cada creador de contenido tiene que centrar el tiro en un objetivo concreto: conseguir el compromiso de su público. Ir día a día tratando de empatizar, de ir provocando la conversación bidireccional. Y trabajar para que esta comunidad de ‘amigos’ en torno a un tema vaya creciendo. Dos, cuatro, ocho, veinte, cien…

Este blog, ahora mismo, lo leéis pocas personas. Ha estado bastante parado hasta el mes pasado. Y eso que hace más de diez años que lo empecé, como respositorio de los artículos que escribía en el Diario de Notocias de Álava. (Mi primer artículo del blog es de julio de 2005 y habla sobre lo maravilloso de una nueva aplicación, llamada Google Maps).

Hoy, mi objetivo pasa por ir haciendo que cada vez seamos más quienes leemos el blog y participamos. Pero no en número ni en masa. Sino en participación. Gente que discuta, que rebata, que me corrija o que aporte… Al principio dos o tres compañeros de trabajo que me conocen, a los que conozco y aprecio. Y de ahí, hasta el infinito y más allá.

Que esto vaya creciendo no va a depender exclusivamente de que mi contenido sea mejor o peor (siempre entendiendo que tratará de ser bueno). Se trata del compromiso que vayamos adquiriendo todos. Por supuesto, también voy a mirar las estadísticas, palabras claves, voy a trabajar mucho el link building…

Y soy consciente de que este blog toca un tema con gran saturación. Hay decenas de empresas y particulares que hablan de marketing de contenidos con una solvencia espectacular. Habrá que buscar los huecos que dejen, y conversar con los demás autores. ¿No? Saber cuáles son tus preguntas, y tratar de darles respuesta (solo a aquellas preguntas a las que yo crea que puedo dar respuesta, claro).

Ahora me toca hacer todo lo que hay que hacer después de publicar cada post. Eso que me recuerdan que debo hacer Madisite, Mamaesunafriki, visibilidad-tráfico-conversión, frikipandi, iberzal, 40 de fiebre y muchos más (yo mismo, por ejemplo).

Bueno… eso pasa a veces por quitarse la máscara de la timidez… Si has leído hasta aquí, algo de interés te habré provocado… Vas a compartir este post, ¿verdad? ¡Hazlo! ¡Ya!

Forma@2x.png

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Louis Vuitton Ends Fashion Month With a Trip to the Future

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This Norwegian Teen Is Fighting Her Government on Arctic Oil Drilling

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Bessie Simpson

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  1. Additionally, the burden ought to be saved
    instantly above your chest to maximize the focus in your pectoral muscles.
    Correct hand place is an integral a part of the dumbbell bench press.

    It will assist you to maintain grip strength and maintain the dumbbells in the correct position. Moreover,
    an athlete will use their core and back to stabilize their body whereas
    performing a dumbbell bench press. Many athletes carry out the
    dumbbell bench press with no spotter. This is suitable as long as they use low to medium quantities of weight.

    By flexing your abdomen and again and maintaining your feet firmly on the ground, you’re maximizing your body’s capacity to push the load away from you.
    While it could be very important lower the barbell to your chest,
    it’s not essential to the touch it. Decrease the bar until your elbows are at a
    90-degree angle for optimum muscle engagement. Shoulder pain may result from improper form,
    extreme weight, or lack of mobility.
    Tuck your elbows barely in towards the torso to allow you to stack
    the dumbbells instantly above your elbows. 2– Subsequent, push the alternative
    weight up whereas bending your different arm.
    Some key cues, which you’ve most likely gather by now are,
    you want to decrease the bar to your neck level and your elbows should be course
    under the bar, so they will be at 90˚ with your body.
    In addition to the dynamic muscles of the lift that
    we just went over, you’ve stabilizer muscles… Your forearm must be perfectly vertical when the bar touches your chest.

    You will not want far more area past the area required for
    the bench itself. Additionally, you can also strive other bench press variations to
    emphasize different muscle tissue in the chest, arms,
    and shoulders. I started going to the fitness center 3 weeks ago
    and made a schedule with a little help from r/bodybuilding.
    So to my query, today was chest day so I started doing dumbbell press and dumbbell flys.
    Whereas taking a break I observed that everyone doing dumbbell press and flys have
    been doing incline dumbbell press and flys. My question witch
    are higher, are they the identical and will I do each.
    1– With a dumbbell in every hand, arrange for dumbbell bench presses
    as ordinary.
    Bench presses can be used to extend strength,
    enhance endurance, and tone the muscular tissues of the upper physique, together with the
    chest, arms, and shoulders. There are several variations of bench presses that every work completely different muscular
    tissues. These may contain mendacity flat, lying at an incline or decline,
    or placing your hands nearer together on the barbell.

    It involves lying on a bench and urgent weight upward utilizing either
    a barbell or a pair of dumbbells. Throughout a bench
    press, you lower the burden right down to chest stage and then press upwards whereas extending your arms.

    The flat bench press is mostly considered to be the superior exercise for building overall chest mass because it targets all portions of the pectorals.

    Yes, performing the dumbbell bench press can have an result on your mood—the dumbbell bench press and exercise generally impacts your mind.
    Exercise causes your mind to release endorphins which may positively
    impact your temper. Moreover, exercise can enhance your sleep,
    and getting higher-quality sleep can put you in a better temper.
    Moving the load too shortly can cause harm, and you won’t
    maximize your positive aspects.
    The key to gaining these advantages is to remain consistent, maintain yourself engaged by way of its variations,
    and comply with a healthy lifestyle. So as you can see there is not any actual science to calculating your barbell bench press based of your
    dumbbell press. However you can determine it out easily by starting gentle on your bench press and rising from there.

    For example, a narrower grip bench press will put extra emphasis on the triceps and forearms.
    A bench press is an exercise that can be used to strengthen the muscle tissue of the upper body, including the pectorals, arms, and shoulders.
    The pectoralis main is the first purpose athletes use the dumbbell bench press.
    This muscle group is positioned within the heart of your chest and is
    likely certainly one of the most visible mirror muscle
    tissue. The primary perform of the pectoralis main is the rotation and flexion of the shoulder joint.

    Whether Or Not you’re a newbie or a seasoned lifter,
    the flat dumbbell press supplies endless opportunities for progress.

    If you don’t have access to a bench, it doesn’t mean you can’t do chest
    presses! The floor press is a good various that targets the same muscles as the bench press,
    albeit with a lesser range of motion. Regardless of the bench press variation you’re performing, you’ll
    be improving your urgent energy to varied degrees. If your objective
    is constructing well-rounded urgent power, then using all three
    variations could be helpful. When clients ask me in regards to the
    «why» behind each of these bench press variations in their workout applications, I’ll sometimes list three benefits of performing each variation.
    The Flat Dumbbell Bench Press is a staple exercise in many fitness enthusiasts’ routines, however it’s crucial
    to carry out it safely to prevent damage and maximize gains.
    Correct type is the cornerstone of security, and it begins with the setup.

    Ensure that your toes are firmly planted on the bottom, your back is flat on the bench, and
    the dumbbells are positioned accurately firstly of the lift to maintain steadiness and control.
    Whether Or Not your aim is to gain muscle mass or enhance your general fitness, the
    flat bench press is an exercise you should incorporate
    into your exercise routine.
    Its simplicity and effectiveness make it a staple in gyms
    worldwide. In this comprehensive information, we’ll discover flat bench
    exercises, the muscles they target, benefits, variations, frequent mistakes, and tips to
    maximize your results. None of this means the barbell bench press is a
    bad train, but doing bench press with dumbbells gets around all of these drawbacks.

    In addition, including dumbbell bench presses to your exercises will increase train selection. Studies inform us that variety is
    just as necessary as, units, reps, and weight for constructing muscle
    and power (1). The best exercise for you depends on your individual goals and skills.

    When it comes to dumbbells, they’re mostly accomplished as a outcome of folks don’t have access
    to a bench. Some studies show that dumbbells activate the pecs
    better than barbell bench press. Nevertheless, what the barbell might lack in activation it makes up for it in whole load.

    There are quite a few variations of the bench press
    that can be utilized to focus on specific muscle teams or weaknesses.

    The flat bench press primarily activates the higher, middle, and lower chest and
    the triceps. It also engages the anterior delts, traps, forearms,
    lats, muscular tissues of the rotator cuff, and rhomboids.
    The incline bench press is a great accessory movement for
    many who also flat bench press. If you’re using both workout routines in the identical session, it’s a good
    suggestion to do the flat bench press first, adopted by
    the incline bench press. Each exercises are great for targeting
    the chest, shoulders, and triceps.
    Depending on what type of bench you utilize, your body can be positioned wherever from 45 to 60 levels.
    The steeper the incline, the more emphasis will shift to
    your shoulders. No Matter you select, you need to problem your self to
    get essentially the most out of your reps to see features, however always be protected.
    Keep In Mind, the bench press is a very excessive risk, excessive reward train when accomplished with heavy weights.
    The bench press isn’t the top all be all in relation to chest growth.

    Nevertheless, if you wish to construct maximal pushing strength,
    bench press is a should.
    Nonetheless, the number of occasions that you must carry out a bench press per week is determined by
    your private objectives and health routine.

    The dumbbell bench press is a push exercise as a outcome
    of athletes should push the load away from their our bodies.
    A impartial spine and a strong core will help maintain you balanced while performing a bench press.
    Additionally, it will help your back muscle tissue keep within the acceptable place.

    Not maintaining a 45-degree angle can put further stress
    in your elbows.
    Perhaps you’ve upgraded your home health club went from simply having dumbbells
    to an influence rack, olympic weights and olympic barbell which is
    nice. As you rock back try to simultaneously retract your scapula and depress them.

    In other words, pinch your shoulder blades together and
    down bringing your elbows alongside your torso and the dumbells into
    urgent place.
    If you’re aiming for improved muscle steadiness and joint health,
    the flat dumbbell press is the superior possibility. For most energy
    features, the barbell bench press might be higher suited.
    Since the flat bench press is type of a demanding train, it’s finest to
    perform it near the start of a exercise when you’re not overly fatigued.
    If your aim is power, concentrate on lifting in the 1-5 rep vary.
    However, if you’re looking to build muscle, it’s better to lift within the
    8-12 rep range. To refine dumbbell and barbell chest presses, engage in paused reps.
    This amps up rigidity and enhances muscle stimulation. Incline variations target
    the upper pecs extra, and flat bench targets total chest development.

    The overhead press, for example, is a standard exercise that you could carry out sitting or
    standing. It involves urgent a barbell or pair of dumbbells
    out of your upper chest to overhead. Full-body routines may additionally be more practical than spot training, or always performing the identical exercise to try to construct up
    that muscle. Bear In Mind, your physique rapidly adapts to train, so it’s important to change
    up your exercises to keep your body challenged. This exercise may cause
    your body to extend development hormone manufacturing.
    Growth hormone is produced to help your physique restore itself after
    exercising. Given the popularity and effectiveness of the dumbbell
    bench press, there are a variety of variations of dumbbell bench press.

    Your chest or the pectoral area consists of 4 muscles- pectoralis main, pectoralis minor, subclavius, and serratus anterior.
    These muscle tissue are answerable for rotating and flexing the higher limb and
    maintaining its vary of movement and flexibility. I have seen people who bench press 300+
    lbs but can’t even stand up 100lb dumbbells during their press.
    If you are only doing dumbbell presses you should undoubtedly combine in bench press
    at some point and still do your dumbbell presses. There is no actual conversion for dumbbells to barbell bench press however you
    will get a somewhat rough quantity to start with and it can be enjoyable to
    try to predict your max just begin mild to be secure. Learn further as we focus on the tactic
    to make excessive gains in your bench press coming from dumbbell presses.
    Maintain the dumbbells with a parallel grip, palms facing ahead.3.

    You must also consider working towards the cues used
    by judges in a powerlifting competitors. Functionally, the dumbbell incline press transfers naturally to a spread of pushing and pressing motions, such as pushing open a heavy door or putting groceries away on elevated cabinets.
    If your bench is adjustable, set the incline to between 30- to 45-degrees.

    For the most part, these muscle tissue shall be activated by way of isometric contraction, which means they may all get
    stronger when performing bench press. Another beauty of barbell bench press is you’ll have the ability to improve
    in smaller increments. You could add as little as 1.25lbs to
    every side, which is basically 1.25lbs per facet. With dumbbells,
    the smallest increment shall be 5lbs whenever you get to the heavier sizes.
    The barbell bench press is great because it allows you to lift
    the heaviest load possible.
    Performing the train incorrectly can lead to accidents
    to the pectorals or shoulders. Utilizing too much weight can tear
    the pectoralis major muscles or overload the shoulders and harm the joint.
    To prevent harm, lifters want to use proper type
    and only use as much weight as they can safely manage.
    Most of the accidents stem from using an extreme quantity of weight or poor
    form. It’s a platform for numerous workout routines using dumbbells, resistance bands,
    or bodyweight. By incorporating variations of the flat bench
    press, you presumably can goal particular areas of those muscle tissue for
    a well-rounded chest workout.

    References:

    Risk of steroids

  2. However, how fast they kick in and how long every ester takes to clear out
    of the physique varies. When used as a half of a stacking cycle, Anavar is most incessantly stacked with
    testosterone. Anvarol from CrazyBulk is a legal steroid different that has been developed
    to imitate the consequences of Anavar oxandrolone—but with out damaging you or your bank
    steadiness. Nonetheless, despite losing weight, your hard-earned tissue isn’t losing away—all as a end result of
    anabolic properties of this drug. The low androgenic impact of
    Anavar (for a steroid) makes it one of many
    safer synthetics. If a baby is taking this drugs, inform your doctor if the child has any adjustments in weight.
    Do not take this drugs in larger or smaller quantities or for
    longer than recommended.
    When mixed, we discover they cause a bunch of side effects, notably
    to the guts and liver. Gynecomastia is feasible as a end result of Anadrol being extremely estrogenic and the progesterone exercise
    current with trenbolone. We have discovered that
    trenbolone can also trigger gynecomastia, albeit not from a rise in estrogen however from progesterone (4).

    Testosterone is an injectable steroid, so it doesn’t pose any additional pressure on the liver (3).
    We additionally see trenbolone acetate filter
    out of the physique quicker than enanthate because
    of its shorter half-life.
    The above cycle is tailored for intermediate steroid users utilizing average dosages.

    As A Substitute, a novice may want to run a 6-7 week cycle with lower dosages, being 350 mg/week
    for testosterone and 15 mg/day of Anavar for the first 3 weeks,
    followed by 20 mg/day for the last 3 weeks. Testosterone ranges are
    likely to shut down post-cycle, so an aggressive post-cycle remedy protocol
    is required. HCG and Clomid must be adequate to get well endogenous testosterone manufacturing (usually within 1-2 months).

    For occasion, if you’re chopping and you are eating a calorie poor food plan – we advocate beginning with 20mg of Anavar per day.

    Anavar is primarily eliminated by way of renal excretion following hepatic metabolism.
    After oral administration, it undergoes hydroxylation and conjugation within the liver,
    growing water solubility for kidney excretion. Studies indicate
    that about 28% of the administered dose is recovered in urine as unchanged oxandrolone,
    with the rest excreted as hydroxylated and glucuronide conjugates.
    Whether you’re an athlete or a bodybuilder seeking to get that
    additional edge in competition or efficiency times – this weblog publish
    has all you want on the subject so remember to hold reading.
    The dosage is between 20 – 40mg per day for females earlier than experiencing severe unwanted side effects.
    Men can take as a lot as 100mg of Anavar per day, however this will trigger severe side effects.

    Anavar will suppress your testosterone at just about any dosage, and
    the upper the dose, the extra suppression you
    can count on. The Hypothalamic Pituitary Testicular Axis (HPTA) can potentially become broken with excessive steroid use,
    presumably causing permanent damage to your testosterone production in excessive
    circumstances. The anabolic and androgenic
    rankings of all steroids are compared in opposition to the standard ranking of testosterone,
    which has a fair a hundred for each. In comparison, Anavar comes with a far higher anabolic rating however a much lower androgenic score of just 24 – which implies its androgenic activity
    is considerably milder than testosterone.
    In conclusion, while Anavar could provide some advantages for girls, its potential
    for harmful unwanted effects and authorized implications make it
    a dangerous selection. Anvarol by CrazyBulk supplies a safe and legal various that may assist ladies achieve their health goals with out
    compromising their well being or breaking the legislation. It Is important to notice that
    Anavar is a gentle steroid, and it’s typically well-tolerated
    by girls. [newline]However, it’s always beneficial to watch
    the body’s response to the drug intently. Women ought to pay consideration to any side effects and discontinue use in the event that they expertise any opposed reactions.

    Though Anavar is much less prone to cause androgenic unwanted effects compared to other steroids, it could still cause them in some women. These embody the event of masculine options
    similar to excessive body hair, a deepened voice, and an enlarged
    clitoris.
    Anavar is a versatile compound that can be utilized for all purposes (even bulking!), however it’s best suited
    to cutting, recomping, and growing strength.
    If utilizing Var with different orals, all the time reduce doses of
    each, and, no matter which compounds you employ,
    always begin with low doses and achieve as much as you’ll find a way
    to from these. It’s very easy to begin with big doses,
    but where do you go from there? Remember, food plan and
    training are the key; anabolic merely add the polish
    and allow you to make positive aspects faster.

    It can be bought without a prescription and doesn’t require any needles.

    Both Winstrol and Anavar are Anabolic Steroids and can be
    used in a fat-loss or muscle-gain phase. If you want
    to reduce fats and get leaner, you’ll find a way to stack Anvarol with CrazyBulk’s chopping
    supplements, such as Clenbutrol and Winsol.
    You also can stack Anavar with steroids like Winstrol, Clen, and Trenbolone for chopping purposes.
    As a general rule of thumb, most Anavar cycles should
    be between 4 and eight weeks in length. First of all, you need to just remember to are taking the right dosage.

    However, it’s essential to notice that these dosages can vary primarily based on individual
    circumstances and should be tailor-made to your specific needs underneath skilled guidance.

    The specific dosage can vary relying on factors such as individual targets, expertise level, and tolerance.

    It is crucial to consult with a medical skilled or an expert
    in sports medication before starting an Anavar injectable or another anabolic steroid.
    It is primarily used by bodybuilders in each off-season and pre-contest slicing cycles,
    alike. Bodybuilders use it to extend muscle definition when weight-reduction plan or when preparing for competitors.

    The most typical aspect effect of all AAS is liver toxicity and cholestatic jaundice, amongst
    others. Such adverse effects on the liver are demonstrated in patients using high dosages of Oxandrolone for
    greater than 1 yr and concomitant use with other anabolic brokers.

    Nevertheless, the perfect Anavar dosage can vary primarily based on your gender, expertise
    level, and objectives. The quick half-life and duration is why Anavar is commonly used in chopping cycles
    in the direction of the top of competition prep.
    The quick clearance makes it advantageous for avoiding detection in drug checks.

    This makes it interesting for use by women and men, as feminine athletes don’t want to worry about growing masculine options from its use.
    In conclusion, Anavar can be a useful gizmo within the bodybuilding journey for women, provided
    it’s used responsibly and in moderation. Success in bodybuilding comes from consistency,
    patience, prudent choices, and above all—respect for your personal physique.
    Use Anavar properly, putting your well being first, and
    you might find it to be a useful companion in your method to attaining your bodybuilding
    objectives.
    Due to this, some users could expertise side effects similar to hair
    loss for people who are prone to male baldness.
    There isn’t any denying that Anavar 50mg happens to be one of the in style steroids you will hear individuals mentioning within the bodybuilding trade.
    Each women and men bodybuilders use it every time they need to improve their muscle definition and lose fat all
    on the identical time. Yes, Anavar can be utilized on its own, however
    it may not produce the best results by means of muscle
    growth and fat loss. Stacking Anavar with different steroids may assist to enhance muscle development and enhance fats loss potential.

    References:

    most powerful steroids (Ross)

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