Joe Pulizzi ha publicado en la web del Instituto del Marketing de Contenidos, un artículo que se llama las 10 mejores lecciones sobre la estrategia del marketing de contenidos, de los últimos diez años.
El titular, llamativo y exagerado, claro. La conclusión final también (pero la comparto): El marketing de contenidos es como la mantequilla: Hace que todas sus recetas marketing salgan mucho mejor.
Revisemos esas lecciones:
- No hay bala de plata.
- Puedes jugar a la ofensiva o a la defensiva.
«En el CMI decidimos jugar a la ofensiva con el término marketing de contenidos. En 2007, nos metimos en la escena y comenzamos a utilizar el término como si hubiese existido por años. A través de un montón de planificación, estrategia y suerte, funcionó. Pero imponer tu voluntad es sólo una manera de hacerlo. También puede optar por montar las olas de los demás y escoger su punto dulce». - El marketing de contenidos es el gran ecualizador
No siempre ganan los grandes presupuestos, afortunadamente. - No tienes por qué estar en todas las plataformas.
Puedes decir trabajar varias plataformas… Pero también te puedes centrar en controlar muchísimo una: con un podcast fantástico, o con un boletín increíble… - Regla de suscriptores.
Piensa desde el principio en ir consiguiendo suscriptores. - Cuanto menor sea el lugar mejor.
Piénselo de esta manera: ¿En qué área de contenido puede convertirse en el principal experto en el mundo? Si usted puede nombrar a cinco organizaciones o personas que ya se centran en esa área, es posible que desee comenzar a contar una historia diferente. - Hablar en público enciende a los fans.
Hablar en público,muchas veces no es una opción de las marcas. Pero puede ser una de las maneras más eficaces y potentes de contar historias inspiradoras acerca de tu marca. - Con una estrategia sólida, el contenido puede ser tan fácil como pescar un gran pez en un pequeño barril.
Si desarrollas una simple estrategia para la comercialización de contenidos, y piensas un poco en la forma en que la estrategia se integre con el resto de su plan de marketing, podrás lograr los objetivos. Llegarás a objetivos en lugar de perderte en el bosque. - La coordinación es crítica.
No sabemos cuál será la estructura de los departamentos de marketing el futuro, pero por ahora, la colaboración y la coordinación es la clave. - El marketing de contenidos trabaja con – no en contra – otras iniciativas.
¡¡¡ESENCIAL!!! El marketing de contenido funciona mejor cuando se concibe como una parte integral de sus iniciativas de marketing.
9 respuestas
Leaning forward like this ensures you target all muscular tissues of your back
for optimum and balanced muscle progress. Many bodybuilders discover it simpler to focus correctly on the lats with the lat pulldown machine’s stability.
A decrease back injury and even simply decrease again ache can effectively hamper your bodybuilding progress.
This bodybuilding back workout consists of six workouts for a total of 20 units.
His background in strength sports activities allowed
him to construct a powerful physique that translated completely into bodybuilding.
Unlike lots of his contemporaries, Haney’s
coaching mantra was to «stimulate, not annihilate» the muscular tissues.
He targeted on preventing overtraining and injury, prioritizing
longevity within the sport. This balanced strategy helped him become one of the consistent champions in bodybuilding historical past.
Whereas the chest and biceps are the upper body muscles every
exerciser wants to focus on, your again in all probability deserves
extra of your consideration.
It does not wholly dictate it, however sure grips will make arm path more natural than others depending on what area of the
back you’re trying to isolate. Our 4th installment of
our physique half particular coaching steerage may be our
most in-depth—it shall be shut between this and legs.
Again is a rather complicated beast in relation to training and
truly training the muscular tissues correctly. Distribute the workload evenly across all of the concerned components through the use of medium positions.
This will prevent joint issues and muscle imbalances whereas maximizing rigidity.
As A End Result Of size is a major objective of this program, tempo is necessary and we need
to use slower eccentrics with our higher-rep sets.
After all, if the reps are in a hypertrophy vary,
we must always use a tempo that is concurrent with that aim.
Lastly, having your chin pressed against the bench ensures
that you just keep a impartial neck place at all times.
On top of this, the seal row prevents you from using excessive
momentum and dishonest the load up, which might
often turn into a problem during different standard free weight rowing movements.
The exercise involves lifting weights or resistance out
to the sides, participating the higher back, and selling
proper posture. This not only enhances overall again strength
but also improves shoulder stability which will help to reduce your threat of harm.
Lateral raises additionally help in developing the supporting muscular tissues of the again, including the traps and rhomboids, leading
to a extra sculpted and highly effective again look.
Cutler’s training fashion was constructed round high-volume coaching, and his back workouts had been no exception. He placed a strong emphasis on wide-grip
pulldowns and seated rows to target the higher again and increase width.
Cutler’s methodical method included frequent adjustments to
his exercises, making certain that his back development stored evolving.
For variation, you can even carry out reverse grip rows using a cable machine or resistance bands, attaching the handle or band to a low anchor level.
Lure work is superior, however there’s higher methods to
develop the traps than bump-and-grind rowing. Not sufficient is said in regards to the pivotal position the scapulae, or shoulder blades, play in proper
rowing form. In a vertical pull corresponding to chin-ups
or lat pull-downs, you pinch the shoulder blades collectively as you drive the
elbows down toward your hips. These are the massive muscular tissues within the
back, and strengthening them can enhance the strength of
your back, too. As a result, your posture also advantages, as a stronger again leads to
a better posture.
Learn the means to maximize this exercise for a thicker back by reading extra.
Constructing a strong and thick back comes with several advantages,
including improved posture, a more balanced physique, increased
energy, and the flexibility to realize a V-taper.
These benefits can have a optimistic impact on your overall physical well being and health.
As well, for many who cannot yet do a pull-up, it is a
great alternative.
Dietary supplements such as whey isolate present needed protein that helps restore and grow muscle
tissue after workouts like bench press or squatting.
Prioritizing rows over vertical pulling is crucial for reaching optimal leads to back improvement.
Understanding the anatomy of the back and following the following pointers will information you in sculpting a powerful, muscular again that enhances
overall physical efficiency. Understanding the back anatomy is essential
for concentrating on workout routines that develop thickness and
power. The again is a complex construction made up of
bones, muscular tissues, and connective tissues. As you drive upwards via
your heels and lengthen hips into full lockout, every muscle from head to toe contracts isometrically to stabilize the burden.
With ft planted hip-width apart, you grip the bar tightly—this action works wonders
on grip strength whereas also recruiting muscles in the arms and
forearms corresponding to brachioradialis.
Your lower lats and rotator cuff muscles might not grow at full velocity, but
you’ll work all the largest muscular tissues and develop a
ton of practical strength. Many guys construct impressive backs this fashion, and it’s certainly
sufficient to maintain your again measurement when you ever
want to focus on different things. They maintain your shoulders
robust and stable when you’re carrying heavy masses.
He focuses on detailed muscle contractions to
develop the striations and graininess that define his physique.
Bannout’s again growth was a results of his strict
consideration to form. He emphasised the importance of posing follow in creating
muscle element, especially within the decrease back.
By specializing in excessive repetitions and squeezing the muscles throughout each rep, Bannout was
capable of carve out some of the most detailed
again muscle tissue in history. Despite usually competing part-time, Levrone maintained
an elite physique by sticking to the fundamentals of
heavy training, proving that consistency was extra necessary than frequency in his success.
Arnold believed in continually changing his exercises
to avoid hitting plateaus. This strategy, along together with his emphasis on volume and selection, was key to his distinctive again development.
Consistency in performing these rows will yield advantages for total muscle development and contribute to improved
posture and damage prevention. Goal for rest periods of round 1-2 minutes
between units to allow your muscle tissue to recuperate while maintaining the depth of your workout.
Longer rest intervals may be needed when lifting heavy weights or performing extremely demanding workouts such
as deadlifts or pull-ups. Executing this move with correct kind ensures
maximum engagement of the focused muscular tissues without straining other components of
your physique. By incorporating this exercise into your back exercise routine, you can successfully develop energy
and muscular steadiness in your higher body.
Additionally, they highlight the importance of sustaining correct form and approach
to prevent accidents and maximize results. Bodybuilders additionally advocate integrating isolation workouts like lat pull-downs to focus on specific muscles within the back successfully.
Prioritize proper kind and approach to maximize
outcomes while minimizing the danger of harm. It’s essential to stay hydrated, get
enough rest, and fuel your body with correct nutrition to assist muscle recovery and growth as you work
on building a better again. Incorporating deadlift variations into your back workout can successfully build total again thickness and power.
Deadlifts interact a number of muscle groups, together with the erector spinae, lats, and traps, contributing to a well-rounded back growth.
Choose rows over vertical pulling workout routines
to successfully goal and promote muscle progress within the again.
The muscle separation and depth on this pose made him a relentless favorite amongst judges.
Phil Heath’s back is legendary for its unimaginable thickness and sharp definition. His muscle tissue appeared to pop off
his frame, making a «3D» effect that made him stand out, even amongst elite rivals.
His decrease lats have been particularly
well-developed, contributing to a dramatic taper
that set him aside in again poses. Each muscle group was
sculpted to perfection, with outstanding element visible
beneath competitors lighting.
Growing rear delts are also a key part of how to get big shoulders.
They additionally give you a V-taper, typifying the ideal upper physique by bettering aesthetics.
However, many individuals struggle to interact the lats successfully
when working their again, stopping optimal
improvement. Normal deadlifts from the ground aren’t a great exercise for back hypertrophy.
Pull the bar down toward your thighs whereas keeping your arms straight all through
the motion. Focus on engaging the back muscles as you pull down,
then return to the beginning position beneath management to maximize muscle
activation. Alongside with pulls, Strongman carry
workout routines will construct large energy and size on your higher
again and erector spinae. Use farmers walks to focus
on your upper traps and front-loaded carries like sandbag carries to
target your whole back and erectors. The rear delts (posterior deltoids) play a crucial role in higher again aesthetics, shoulder stability,
and general pulling power. Nonetheless, they are usually underdeveloped compared to the front and aspect delts, resulting in imbalances and poor posture.
Flex Wheeler, known for his aesthetics and symmetry, had some of
the completely proportioned backs in bodybuilding.
His focus was on attaining an artfully balanced physique,
with a back that was detailed and elegant, though
not the widest or thickest. Regardless Of his popularity for going heavy, Ronnie’s coaching involved smart strategies to stop harm.
His approach to progressive overload and perfecting type allowed him to raise
enormous weights with out breaking down, enabling him to sustain his
dominance for thus many years. In this text, we’ll discover thirteen bodybuilders who’ve mastered back improvement, revealing
the techniques and strategies that set them aside.
Meadows rows are done one arm at a time holding on to the actual sleeve
of the bar (straps are recommended as this is wider than the bar itself).
There are also T-bars on elevated platforms with several different grip choices, in addition to the
supported T-bar row with a chest pad. I discover I can do freestanding T-bar rows even with a glass lower again if I set
my legs far apart and squat down low. The shut grip
chin up is an amazing higher body routine and should be a
part of your exercises. MACHINE ROWSMost gyms have no much less than one rowing
machine and a few have a big selection of mechanical options.
This train targets the lats and teres main efficiently whereas also participating
different stabilizing muscular tissues in your shoulders and upper again. Shifting focus from deadlifts to another efficient
again builder, pull-ups stand out as a basic muscle-building powerhouse.
They goal your upper physique, especially the latissimus dorsi – these
sprawling muscles on both aspect of your back that contribute significantly to that desired V-shape.
Executing deadlifts accurately can rework your physique by
reinforcing muscle symmetry and selling total power gains.
These lats attach out of your lower back up by way
of your arms and are integral for attaining that desired V-shape
torso. Additionally, smaller muscle teams together with rhomboids
and lower traps contribute significantly to upper physique power
when doing pulls ups or chin-ups.
Observe this with dynamic stretches concentrating on your back muscular tissues and surrounding areas.
Carry Out actions like arm circles, torso twists, and shoulder rolls to loosen up and activate the muscle teams you will be specializing in during your workout.
To carry out this exercise, sit on an incline bench with dumbbells in every hand hanging down. Retract your shoulder blades and pull the weights
towards your sides, maintaining your elbows close to your body.
Transitioning from the Dumbbell Bent-over Row,
one other glorious train for constructing a thicker back is the Dumbbell Hammer Grip Incline Bench Two Arm Row.
This workout targets your lats, rhomboids, and traps whereas additionally partaking your
biceps.
Extension itself includes the latissimus dorsi, teres major, rear deltoids,
the long head of the triceps, and even the decrease parts of the chest.
This happens alongside scapular retraction, which involves the rhomboids and entire trapezii.
Nonetheless, if used accurately it might be an excellent exercise to add
variation to any exercise program. It is generally utilized
by people who are wanting to construct out their decrease lats
or add more energy. This motion can be easier for those
who endure from joint or shoulder accidents as it
brings less stress to the shoulders versus the pronated grip.
To conclude, this train should be used to isolate the decrease again and
never a motion for general again improvement.
Time to go old fashioned; the weighted pull up is easily top-of-the-line back workout routines that one can carry out for back improvement.
Arnold’s again was an indicator of his traditional physique, identified for its
broad width and deep cuts. His again, particularly
within the rear double biceps, displayed a dramatic V-taper that set him apart.
His traps and lower again have been also well-developed, giving him a
balanced, highly effective look from each angle. Franco’s signature pose was the rear double biceps,
where his traps and higher back thickness took heart stage,
making him one of the most memorable rivals of his era.
Regardless Of standing at simply 5’5″, Franco’s again was
crammed with thickness and power, significantly
in his traps and lower back.
Pull the bar in the path of your stomach by retracting your shoulder blades, then slowly return to the starting place while controlling the
weight. Building a thick, powerful again requires a strategic mix
of workouts that target each the breadth and depth of the back
muscles. When you aren’t capable of move your physique, you can actually focus on contracting the muscular tissues in the again as you progress
the weight. So, if you’re seeking to take a look at the bounds of
your t-shirts, we’re outlining the best workouts for
thicker back that hit each of the muscles above. We’ll cover every of these workout routines in higher element, in addition to sharing some example training
routines that characteristic them, later on this article.
Identified for his meticulous approach to each training
and vitamin, Cutler’s back improvement was a critical factor in his victories and long-standing success within the sport.
Haney’s signature pose was the rear lat unfold, the place his wide, muscular again was completely displayed.
His capacity to take care of managed symmetry in this pose helped solidify his dominance in the
Mr. Olympia competitions. Ronnie’s go-to pose was the rear
lat spread, where he could showcase the full extent of his
massive again.
What makes this exercise so wonderful is that you can get a better vary of movement.
If you hurt your neck you’re going to be out of commission for some time.
Even the most fundamental exercise goes to
be an uphill battle should you can’t move your head freely.
You’ll very quickly uncover how interlocked with the rest
of your physique your neck is when you pull one thing.
By consistently coaching with these exercises, you will build
a thicker, stronger neck that enhances both your physique and total power.
The underhanded bent-over barbell row is a variation of the standard barbell bent-over row, in which your hand place is reversed.
Olympic Weightlifters, Strongmen, and wrestlers have the thickest backs compared to other athletes.
Deadlifts harness the ability of your whole body, focusing on not
simply your back but in addition partaking your glutes, hamstrings, and core.
This powerhouse move strengthens the spinal erectors that run alongside your spine.
If your workout isn’t sufficient to make your back no much less than a little bit sore the following day,
consider doing more sets subsequent time.
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Anavar has many benefits, and it’s a compound that worked well for me prior to now.
It might or is probably not right for you, and you’ll discover out extra about that in the guide
under. The solely way to safeguard towards any risk is to have
a prescription for any anabolic steroids taken. Therefore, if a soldier has low testosterone and is prescribed TRT, if he exams constructive for testosterone, the check will
come again as negative to the commander. This is due to them being fat-soluble compounds, thus inflicting the steroid to
dissolve when taken with dietary fats. Therefore, Anavar and different anabolic steroids ought to be taken on an empty abdomen for optimum results.
In critical competitions, every ounce of fat counts,
and the most critical opponents will usually add to Clen’s effects by stacking it with powerful fat-burning anabolic steroids like Winstrol.
Clenbuterol may be very different from another PED you may
use for bodybuilding, performance, and even weight reduction.
It’s a powerful fats burner that’s efficient whether or not you
use it in a steroid cycle. This makes it very appealing for bodybuilders and anybody wanting to
shed pounds, making Clenbuterol virtually a family name in the weight reduction world.
Whereas Anavar may not be a surprise drug, the consequences of Anavar can be worn out
and the chemical processes that happen can easily be examined and documented scientifically.
Now, don’t mind the joke, the submit isn’t meant to warn you about steroids.
They are unlawful to own, even should you don’t have a prescription from a doctor.
This is as a end result of it can result in as a lot as a 12 months in prison and at least $1,
000 in fines for the first-time offense. The most penalty for trafficking is five years in prison and a nice of $250,000 if this is the individual’s first felony drug offense.
When stacking TRT with SARMs or Steroids, you’ll need to
be very cautious about managing unwanted effects.
Yes, we’re beginning with dietary supplements
because there are a bunch of supplements that do in reality work!
For girls, I recommend beginning with even decrease doses to attenuate the danger of side effects.
For men, a great place to begin is 20mg of Anavar and 25mg of Winstrol
per day. Over time, I can increase the dose in increments of 5 to 10mg every two weeks or so.
Eventually, I purpose for a maximum dose of 40mg of Anavar and 50mg of Winstrol per day.
For my Winstrol cycle, I discovered that a daily dose of
50mg to 80mg supplied one of the best results. Maintain in mind that
greater doses, like 100mg per day, may cause undue strain on the
liver.
In essentially the most extreme circumstances, an actual coronary heart attack just isn’t exceptional after using Clenbuterol.
Unfortunately, if unwanted effects referring
to menstruation and fertility do develop, they’ll
continue to be an issue even after you’ve stopped taking Clen. Clenbuterol has not been studied in depth for its effects
and risks in humans at performance doses, so the precise trigger of these serious problems isn’t nicely understood.
Anavar is understood to enhance athletic efficiency by selling strength, pace, and endurance.
What Anavar steroids do greatest is help to protect muscle mass
when you’re slicing calories. So, in case you are trying
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for you.
Testosterone substitute therapy might help the mind, bone, blood vessels, and muscular tissues work collectively extra
efficiently. As a consequence of this cardiac response, we now have had sufferers expertise heart arrhythmia from clenbuterol use.
Someone who trains hard on Anavar will amplify the fat-burning results
of this steroid, as will a person who eats in a small calorie deficit (-500).
Many first-time Oxandrolone users notice steady changes of their physique and muscle
definition. They would possibly cite improvements
in strength, endurance, and overall bodily efficiency, which may help in creating lean muscle and eliminating physique fat.
Users usually appreciate its gentle nature, translating to minimal undesirable outcomes and comparatively easier post-cycle restoration. Making Ready for the journey consists of being aware that Oxandrolone suppresses pure testosterone
production. Some customers add a testosterone
complement to their regime to mitigate this suppression.
Nonetheless, we now have seen females expertise great success stopping the above unwanted
facet effects on Turinabol and Anavar when taken in conservative dosages.
Nonetheless, take additional precautions and look for any uncommon signs in your physique and
any decline in health situation. The side-effects of Anavar may be extremely dangerous; it can even result in sudden death,
in uncommon circumstances, though.
Staying on a low dose can lead to plateaus; nonetheless, by growing the dose and
length of the cycle, users can continue adding muscle and power.
10 pounds of extra lean muscle is a likely results of this follow-up cycle.
Testosterone suspension is not really helpful for newbies as a end result of its fast-acting
nature (being pure testosterone in water). Thus, it requires very frequent injections (2 occasions a day)
to have the ability to maintain peak serum testosterone ranges within the bloodstream.
If cycles are used sparingly, we now have seen hair loss reverse post-cycle;
nonetheless, if somebody aggressively makes use
of these steroids long-term, hair loss can be everlasting.
None of the following trenbolone cycles are appropriate for novices, as it
is a very harsh steroid that causes extreme unwanted effects in plenty
of customers. Trenbolone was never supposed for people; it was utilized in veterinary
drugs to bulk up cattle (2) before going to slaughter. However, it wasn’t long before bodybuilders noticed the anabolic results in animals and commenced experimenting
on themselves. Such checks had been an enormous success, though their gains came at a price
(experiencing harsh aspect effects). We discover trenbolone
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